Product Description
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail market (more…)















































April 2nd, 2009 at 9:33 pm
5.0 out of 5 stars
Expected from John Arnold!
John Arnold always delivers hands on, practical advice for the small biz owner – this book is excellent, just as expected!
April 2nd, 2009 at 9:33 pm
5.0 out of 5 stars
Email Marketing for dummies
If you are a fan of the Dummy books like I am you will not be disappointed with this one.
*great facts and details
*also get theory which is critical to…
April 2nd, 2009 at 9:33 pm
5.0 out of 5 stars
Great for Starting an Email Campaign
I thought the book was informative, practical, and concise. It had many good features, but its best feature is its ability to explain how to create an email campaign based on…