Product Description
This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual pr (more…)















































April 2nd, 2009 at 9:32 pm
5.0 out of 5 stars
good !
book is in excellent condition and reached on time.
Thanks to the seller !
April 2nd, 2009 at 9:32 pm
4.0 out of 5 stars
Needed for class, not a bad book
I needed the book for class and was put off by it’s size. However, it is not a bad read. Though it is stocked with information, the chapters are broken up with stories of…
April 2nd, 2009 at 9:32 pm
5.0 out of 5 stars
Book Purchase (E-Commerce)
This was my first purchase using Amazon.com. Process was simple and the product arrived by the time specified in the condition listed. I would use this seller again.
April 2nd, 2009 at 9:32 pm
5.0 out of 5 stars
Very good text book – too detailed on the “Birth of the Internet”
For the most part this book is a very easy read and is organized very coherently – however, the author seems to digress sometimes by paying too much attention to certain subjects…
April 2nd, 2009 at 9:32 pm
5.0 out of 5 stars
I love it!
I used this book for an E-Commerce course I’ve taken over the Summer’08 and loved reading every bit of it!
April 2nd, 2009 at 9:32 pm
5.0 out of 5 stars
Excellent textbook on E-commerce
I just received the new edition of Laudon and Traver’s textbook on e-commerce and think its just great!
April 2nd, 2009 at 9:32 pm
5.0 out of 5 stars
Great Buy
This was a great buy, The book came in the indicated condition and has been a great help!
April 2nd, 2009 at 9:32 pm
4.0 out of 5 stars
E-Commerce: Business, Technology, Society
Good book, easy to read and informative. Gives a good overview of e-commerce and introduces you into the business giving you a historical perspective and good hints to develop…
April 2nd, 2009 at 9:32 pm
5.0 out of 5 stars
From another Professor…
I have used this book in a course I teach in a Web Development Curriculum at a Community College. The material is directly on target with many examples and case studies.
April 2nd, 2009 at 9:32 pm
5.0 out of 5 stars
1st edition .vs. 2nd edition
This book is all about e-commerce and e-commerce has been changing so much as we speak. It has been changing daily.